There is a lot of modern equipment available to aid club fitters in the fitting process, but often this technology is either not used or used incorrectly. The most common trend is to employ a monitor to determine the launch parameters of a ball when hit with a driver. But this alone, without observing and assessing the golfers swing action, can result in selecting the wrong driver for the client.

Most golfers appreciate how important it is to have their clubs fitted - but what most don’t realise is that they have probably been fitted incorrectly. Read on to learn why!

Shaft fitting is one of the most confusing aspects of fitting for many golfers and clubmakers. The main function of the shaft is to control the weight of the club and optimise the launch angle of the shot.

The grips that golfers use are as varied as hibiscus in Sri Lanka, but elite golfers all obey one rule, they grip the club in the fingers.

Two things that still continue to astonish me in the golf market is that one, the public continues to buy drivers off the shelf and the second is that when they have that driver they haven´t the slightest idea that the toe of the club is not supposed to be six inches off the floor.