As official clothing suppliers to golf events including the Omega European Masters held in Switzerland’s Crans Montana, and the Volvo Masters here in Andalusia, Peak Performance has an ever increasing presence on tour. Their involvement with golf continues to grow through its attractive Peak Performance Golf Team.
In 1986, while on a ski lift in Åre, two of Sweden’s top downhill skiers - Stefan Engström and Peter Blom - talked about starting a new Swedish clothing company.
The founders wanted to create functional and attractive garments for the lifestyle they themselves lived and loved. Initially focused on skiwear, as the brand won increasing popularity the range was expanded to include sports wear for outdoor activities, and has been producing golf clothing since 1992.
Peak Performers
Per-Ulrik Johansson (above) was born in Uppsala, Sweden, and has been a top player for over ten years. Since 2001, he's been in the PGA tour. Per-Ulrik went professional in 1990 and won his first tour in 1991. He is a very popular player worldwide, which only increased when he participated in the winning Ryder Cup team in 1997.
Peter Hedblom (right) was born in 1970 in Gävle, Sweden. He had several good years on the European Tour in the mid-90s, with a tournament win as the high point. Since 2003, he is on the European Tour again, after sitting out much of the 2002 season with a broken leg which he sustained playing ice hockey. Peter is known for his openness and warm smile, which has won him fans around the world.
Marlene Hedblom (right) won her first European competition in fall 2003, then took the step to the LPGA.
Suzann Pettersen from Oslo, was rookie of the year in the Ladies' European Tour in 2001. After winning the World Amateur Championship in 2000, Suzann has just gotten better and better, becoming a top player in ladies' golf in record time. Since 2003, "Tutta," - as Suzann is called - has mainly played on the LPGA tour in the USA.
Helen Alfredsson is a golfer with an iron will. She has a straight forward style, which is reflected in her game. Helen has been a top player on the LPGA tour for almost ten years. Her 63 round in the US Women's Open in 1994 is one of the best memories of her career. Helen has represented Europe in the Solheim Cup no less than six times.
