In these times of launch monitors and other electrical devices companies have taken it upon themselves to develop fitting programs that are based solely on parameters such as swing speed, spin rates and launch angles. Fitting is a dynamic process that requires a combination of these electric devices and a careful eye for the golfers swing characteristics. Any fitting that does not take into consideration all relevant parameters is naturally unreliable. The most important parameter in the fitting process is the LIE ANGLE and this is where the golf industry as a whole is falling short. The way that the majority of golf companies fit for lie angle is only beneficial to category 1 golfers, which simply isn’t good enough for the rest of us.

David Poulton was selected by KZG, the world’s leading manufacturer of custom pro-line golf equipment, as one of the World’s Top 100 Club Fitters. He went through an exhaustive selection process designed by an elite panel of independent industry insiders. The top 100 represent those who are the most skilled, the most knowledgeable, and the most committed to the process of custom fitting golf equipment.

Many of the golf industry’s equipment experts contributed to the process of establishing the selection criteria for the competition, from well-known club designers like Clay Long and Art Chou, to Gene Parente of the independent testing facility Golf Labs, and Ed Mitchell, the industry’s leading manufacturer of loft-and-lie machines. While input varied from panel member to panel member, there was an overall desire to find club fitters who could marry technical expertise with a distinctly personal touch.