The Sponsors

What sort of benefits can a sponsor expect to gain from an event?

Exposure and awareness. When Volvo decides to sponsor an event or project, the company takes a pro active role in establishing the aims and objectives and what actions are required to achieve these. Partnership with others involved in the project is the watchword and Volvo invests its resources to ensure that the potential of a project is maximised to the benefit of all parties concerned.

Volvo brings the quality of its reputation, a worldwide credibility and an unrivalled experience in working on some of the highest profile events and projects in the world.

Volvo is clear about its aims and objectives, promoting the brand and the core brand values of Quality, Safety and Environmental Excellence, focused in working with the media to maximise exposure and works tirelessly and professionally to ensure that the small number of sponsorships in its portfolio are successful in every respect.

Who looks after the sponsors, and controls their involvement?

The Volvo Event Manager and the PGA European Tour.

The Contractors

How soon prior to the tournament does preparation begin?

The over-all preparation starts already in November, immediately after the event.

Who controls all of the contractors, and ensures the work is done correctly and safely?

The organisers i.e. Volvo Event Management