Organising a Tournament
Eat GOLF! takes a look behind the scenes of the Volvo Masters,
the end-of-season showpiece open to the top 60 players on the
European Tour.
Who is ultimately responsible organising the Volvo Masters?
The Volvo Event Management operations team. Volvo Event Management is the in-house company jointly owned by Volvo Car Corporation and AB Group charged with the identification, implementation and evaluation of Volvo’s flagship international sponsorship properties. The Volvo Masters is directly planned, managed and promoted by Volvo Event Management, Its headquarters are in Brussels, Belgium, with offices also in Gothenburg, Sweden,
and Whitely in the UK.
